Yesterday at the DMRC, we hosted Jeremy Shtern, directory of the Global Communication Governance Lab. Shtern argues that advertising supported social media business models drive the evolution of internet architecture, but that we have not sufficiently thought about advertising in the context of infrastructure and governance debates. Advertising strategies are shifting away from paid advertising.[…]
Every time I log on to Amazon’s website, I’m presented with a Kindle advertisement that seems quite simple and stresses the ‘bestselling’ nature of the device. When Kylie logs on, her Kindle advertisement is covered with pink love hearts.